The quality of design and work are shown in something made
Reliability
The quality of being trustworthy or of performing consistently well
Integrity
The quality of being honest and having strong moral principles
Leadership
the action of leading a group of people or an organization
Innovation ( Not Imitation)
A product, process, or business concept, or combinations that have been activated in the marketplace and produce new profits and growth for the business
Community
A feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals